WEBSITE BASICS CAN SAVE YOUR BUSINESS
Do You Think Your Business Can't Make it on the Internet? Maybe it's Time to Reevaluate Your Website.
By Ryan Walker
So, do you think the Internet is a dead-end for marketing your business? Are you intimidated by the sheer millions of hopeful Web entrepreneurs who are vying for a piece of the steam-rolling World Economy? The fact is, most business hopefuls quickly crumble because they're doing it ALL WRONG!
In its infancy, the Internet was nothing short of a revolution for the business world. Despite the eventual downfall of many online companies, the World Wide Web is still heavily leaned on by many to market, to advertise, and to sell their products.
This is because it's one of the easiest, most cost-effective, and most lucrative ways to market a home-based business. Because all the work can be done on a home computer with Internet access, aspiring entrepreneurs can choose the most convenient time to work. There's no commute to worry about, let alone even changing out of your comfortable pajamas.
The best place to start Web advertising for your home-based business is at the beginning--the website itself. Companies found that the best way to market their business' website lied in maintaining simplicity, while still including vital information about the product or service being sold. A website must move a potential customer from the information acquisition stage to a qualified lead, to a buyer, and/or business associate.
For example, Joe is a network marketing representative for a company that sells mail-order pies. He has created a website, and has had it up and running for two weeks with little or no response. Joe is frustrated, so he begins to do some research.
Joe finds out the main problem is that the site's home page contains too much information. He has listed almost every aspect of the business, including its reputation, history, and description of all the pies. Also, he's included his contact information, and his biography.
When Web surfers see this much information when first arriving at a site, it's easy for them to leave for a more user-friendly, more succinct version.
So, how did Joe fix this? He went back and streamlined his home page. Instead of all that information being the first thing a visitor saw, he replaced it with a brief overview of the business, along with the best reason to get involved. Then, he kept the more detailed information reachable by a list of buttons along the side of the home page.
So even if you feel that your website is streamlined enough for the most click-happy Internet surfer, it's still a good idea to reevaluate the content and layout of your home page once a month.
As Shakespeare never said: Brevity is the soul of a successful home page!
Ryan Walker helps people start and succeed in their own businesses. See his popular turnkey business you can run from home at:
http://NunleyNetwork.com
You may reach Ryan by calling (801)328-9006 or email: ryan@drnunley.com
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