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When it Comes to Changing and Improving Society, We Have No Shortage of Ideas.
By Ken Tarlow
Ideas for new products are all around us. They emerge as the needs of individuals change and grow. Needs change according to the changing trends in society. At times, new product ideas come from not being satisfied with things as they are. If you have the desire to make the world more to your liking, then the source for your best ideas will probably be those areas you want to improve.
For example, as the number of working mothers has grown, the need for better child care and products for entertaining and educating young children has grown. A second example is the changing attitude about cigarette smoking. As people become more aware of the negative effects of cigarette smoke in the air, the need for air purifiers and even a "smokeless ashtray" has arisen.
Your product idea will come from something that you care about. Maybe you're an audiophile and need a special storage container for your new compact discs. Maybe you like to be organized and have an idea for a new way to organize your tools, your office accessories or your clothing.
Your idea should fill a legitimate need--every successful product does. Even the "Pet Rock" filled a need. The creative packaging and clever instructions for caring for the Pet Rock were funny enough that people were willing to pay $5 to add some laughter and happiness to a friend's life.
In reality, all products are nothing more than organized bits of plastic, metal or electronic components. These components represent a small fraction of the final cost of the product (about 20 percent). People pay the retail price for a product when the perceived benefits equal or exceed the price tag.
Your new product idea should be something you really love and are excited about. It takes a lot of persistence and time to carry your product from concept to a salable product and if you don't love the product, this adventure could turn into another unpleasant task rather than the exciting journey that it should be.
If you love fishing, come up with a fishing product. If you love cats, come up with a pet care product. If you love to cook, come up with a new cooking utensil. Chances are that because you're thinking about a product in an area you love or have experience in, you will have the necessary knowledge of what is already available in that area.
Still, it's wise to do a thorough check of what is available already in your product area. How much does it cost? Where is it sold? New product ideas are in the air waiting for an alert individual to tune in to them. The individuals who "tune in" to these ideas are the ones who are bold enough to ask, "Why does it have to be this way? Why can't it be MY way?"
The above article was excerpted from Ken Tarlow's MIND TO MONEY, a cassette tape/workbook package that can help you develop a new product from the idea stage to the marketplace. MIND TO MONEY may be ordered from the Dream Merchant at $59.95 plus $4.95 CA sales tax and$5 shipping and handling ($69.90 total). Send orders to the Dream Merchant, 2309 Torrance Blvd., Suite 104, Torrance, CA 90501.
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