© 2005 Dream Merchant Dream Merchant • 2309 Torrance Blvd. #104, Torrance, CA 90501 (310) 328-1925 email: Jkm316@aol.com IS YOUR HOME PAGE CONFUSING?
If Your Website Structure is Confusing, You're Losing Potential Customers.
By Phillip M. Perry
What if your website customer decides to stay and browse, but finds your website confusing? That's simple. If your site is difficult to maneuver, your customer will become frustrated and click out.
"Information design is vitally important," says Bob Heyman, chief operating officer of Cybernautics, a consultancy in Sausalito, CA. "It takes a lot of thought to make sure your site is easy to navigate and intelligible."
Avoid creating web pages that are more than two levels deep beyond the home page. That's confusing. The browser can get lost completely.
Design your opening page to include a clickable index of additional pages. The browser who wants to access one of your pages can always return to your home page and click on the appropriate line.
Include the words "Return to Home Page" at the bottom of each of your pages, along with a link. A lost customer can always click on that line to get back to square one.
Phillip Perry is a website expert who helps small business increase online effectiveness. You may contact him:
Phillip M. Perry 127 Grand St. #4E New York, NY 10013 212-274-8694 phil@pmperry.comPrevious Index
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