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With Little Time to Convince Customers to Stay, Your Web Page Must Be Strong and Attractive.
Make sure that your opening page is a winner. You have perhaps five seconds to convince a new customer to stay and browse your site.
"Your home page is like a store front," says Eric J. Berrios, director of interactive services at Erin Edwards, a web page consulting firm in Glen Head, NY. "It's the first impression people get of you. It has to stop people in their tracks."
Too often, home pages just don't cut the mustard. Click onto a typical site and you'll be confronted with a colorful graphic, the name of the sponsoring company, and some perfunctory welcoming words. In other words, you'll be getting the electronic equivalent of the junk mail you toss into the wastebasket every day.
Don't make that mistake. To turn browsers into loyal customers who come back for more, consider how you can condense the points made in this article into one dynamic opening page. Here are some ideas:
* Emphasize customer benefits by offering links to useful pages. Example: "Click here to learn about our frequent customer program."* Refer to offerings made in your print advertising. Example: "You must have read about our updated information on (area of interest). Click here to see it now."
* Keep a low company profile by using a small graphic and modest sized company name. Get the browsers' eyes focused on words that relate to their needs, and promise really helpful materials on your attached pages.
Do anything to keep that visitor from clicking past your site!
Phillip Perry is a website expert who helps small business increase online effectiveness. You may contact him:
Phillip M. Perry 127 Grand St. #4E New York, NY 10013 212-274-8694 phil@pmperry.com
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