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First We Had Snail Mail. Then Fax Machines. But More and More, Businesses are Using a New Approach to Sending Press Releases--an E-Mail Account. By Kevin Nunley
Some of the best marketing is free. It's free media publicity. When you or your business has a new product to sell, a special event, or can relate to headlines in the news, you've got a story the media will be interested in.
Most publications rely heavily on press releases to fill their pages and air time. I've seen major newspapers print my press releases word-for-word as an article.
In the past, you had to send your press release through the mail. The cost of stamps added up and many of the releases were never opened.
Now almost everyone in the media has e-mail. And once you've paid your monthly fee for Internet service, you can send your release at no cost. Many editors are much more likely to read their e-mail than the bags of regular mail that arrive each day.
But is sending an unsolicited e-mail press release to an editor considered "spamming?" Most editors don't think so. They realize the media's job is to give each and every citizen a chance to at least be considered.
There are a number of services that will e-mail your release for you. Check out the following:
Usanews.net
businesswire.com
xpresspress.com
newsbureau.com
pressflash.com
prnewswire.com
press-releases.net
Some services will also fax your release. Few know all the editors personally, but most can give you some tips on what editors like best. See my website for tips on writing your release.
You can also e-mail your release yourself. Get a good list of addresses at WorkShopInc.com. And Gapent.com is especially good for sending releases to media outside North America.
Get Kevin Nunley's new book "101 Best Biz-Tips--Powerful Low-Cost Ways to Promote Your Business" ($14.95 ppd). To order, contact him at:
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