WRITE YOUR OWN PRESS RELEASE
A Strong Press Release Can Be an Effective Tool in Promoting Your Business.
By Kevin Nunley
Try writing your own press release to send to your local and regional media. It's not as difficult as you might think. Here a five easy steps to get you started.
1. Contact Information--Put your contact information at the top of the page. Editors often need to contact you for more information and most need a clear idea of who you are.2. Include a Headline--Write a headline that gives the editor a good idea of what your release is about. I often follow that with a second smaller headline that previews a few main points in my information.
3. The Lead--Below the headline, write a lead paragraph of two to three sentences. It should read like the opening paragraph of a newspaper story. Provide the who, what, where, why, when and how of your information. Even if the editor reads no further, she should now know who you are and what you're doing.
4. The Body--Next comes the body of the release where you lay out your information in short, simple sentences. Tell readers about your business, and the upcoming event you have planned. Make it seem like exciting news.
5. Wrapping Up--Toward the end of your release you can make it a bit more like an ad. Tell readers how they can purchase your product or service, and invite them to visit your website.
If possible limit the press release to a single page. That will make it easier for editor to read and understand.
Good luck with your release and your business.
Read Kevin Nunley's FREE "10,000 Ideas to Market Your Business" at his website: http://www.DrNunley.com
At the site you can also learn more about his popular promotion deals. You may reach Kevin at: kevin@drnunley.com
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