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Dream Merchant • 2309 Torrance Blvd. #104, Torrance, CA 90501 (310) 328-1925 email: Jkm316@aol.com

 

THE AH-HA STRATEGY

How Do You Entice Customers? Tell Them Something They Already Know and Believe.

By Kevin Nunley

The Ah-Ha Strategy can go a long way toward increasing your business. Why? Because the surest way to get prospects or customers on your side is to tell them something they already know and believe.

And you can highlight that effect by using the Ah-Ha Strategy.

Bring to the surface a fact or idea the customer has probably already thought of. Your customer thinks, "Ah-ha! I've thought of that, too. And I agree."

Your point shouldn't be mundane or something that has been mentioned many times before, by many different sources. Instead. it should be an important conclusion that has been bubbling just below the surface.

For example, you might say, "It suddenly occurred to me that I'll never get rich selling just one product from my website. To make real money, you have to offer a selection at several price levels."

No doubt many who have tried to sell from a website will agree. For them, this is a conclusion they have thought of, too.

We all love to learn more about ourselves, our thoughts, and our opinions. The Ah-Ha Strategy used this to get prospects to stop and consider your offer. They buy when they feel you agree with their point of view.

Read Kevin Nunley's FREE "10,000 Ideas to Market Your Business" and see his popular promotion deals at: www.DrNunley.com

You may also reach him by calling (801) 328-9006 or by email: kevin@drnunley.com

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