Slim-Jim Marketing

Looking for a Marketing Method That Can Present Your Business Effectively in a Simple Format? Try Using Slim-Jims.

By Kevin Nunley

Slim-Jims are small brochures made by folding letter sized paper twice, just as you would a letter. Slim-Jims are simple to make a fit perfectly in an envelope for mailing. Slightly thicker, colored sheets of paper can give your Slim-Jim a look of quality.

Because Slim-Jim pages are narrow, you can fill them with text without having to worry about graphics to dress them up. The small size also makes a Slim-Jim quick to read, which is exactly what most prospects want.

Your Slim-Jim is perfect for answering frequently-asked questions. Include the questions you get most often, along with your answers. Present these in the order you usually hear them. For example, you could title your Slim-Jim, "10 Things You Must Know About Buying Supplements."

You can use the last panel for an order form that can be clipped and mailed back. Provide prospects with several ways to buy and the option of ordering or requesting more information. Many people will need several contacts before they make a purchase.

Why? Because many otherwise normal folks are scared to death of salespeople. In fact, most of us are much more at ease if the salesperson approaches us with a natural, non-sales personality. Put people at ease by answering their concerns and showing them a long list of satisfied clients and customers. Nothing builds trust like a good batch of raving testimonials.

Use your Slim-Jim to satisfy your prospects' need for information and you'll be building a relationship that lasts--one that can blossom into a sale.

Kevin Nunley supplies marketing advice and copywriting fast and at low cost. Ask for his FREE report by writing to Kevin at 9699S 2810W, S. Jordan, UT 84095. The phone number is (801) 253-4536. You may also find him on the Internet--the address is www.DrNunley.com