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Writing Remains a Valuable Tool in Business.
By Kevin Nunley
Business is still based a great deal on writing. Memos, sales letters, proposals, email messages, and web sites are an important way of selling products and services.
Most of us don't consider ourselves great writers. Sitting down to write a sales letter can feel like trying to complete an English assignment in high school. As Mark Twain once wrote, "You try to write, but it just won't go."
Writing experts say it's best to write like you talk. Talking is a very natural thing for people to do. Start by talking through your information. Make a short list of the points you want to cover in your written message. Go in a room, close the door, and start telling an invisible person about the points you have on paper.
Write down what you're saying. Don't worry about making it correct. Save that for when you've finished. You can then go back over what you've written and polish it up. If you don't like to write or don't have time for it, take your notes to a writer who can turn them into effective prose. You can find writers through local writing clubs, newspapers, and colleges.
But once your own skills are fully developed, you'll easily begin producing effective business documents, sales letters, etc. In fact, long sales letters are one of the most effective forms of direct advertising. The truly interested prospect wants as much information as she can get before buying.
Before you mail off your next five-page sales letter, think about replacing it with a sharp 20-page booklet. Both take only five sheets of paper, cost the same to print, and can be mailed with a single stamp.
Take five sheets of paper, fold them over like a book, and you've got the template for your 20-page booklet. Many word processing programs will allow you to set up books just like this. Use a thicker, colored paper for a nice-looking cover. Staple the edge for a binding.
People get sales letters all the time and think nothing of tossing them in the trash. A booklet looks more valuable and expensive. This is especially true if you pack it with information the prospect will want to keep for future reference.
Be sure to include one or more pages with order forms that customers can tear out and send.
Kevin Nunley supplies marketing advice and copy writing fast and at low cost. Ask for his free report. Contact Kevin at:
Kevin Nunley 9699S 2810W S. Jordan, UT 84095 (801) 253-4536 www.DrNunley.com
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