PERSONALIZE YOUR MARKETING PLAN
Let's Face it--No One Knows Your Business the Way You Do. So Maybe it's Time to Personalize Your Marketing Efforts to Fit You and Your Lifestyle.
By Kevin Nunley
There are some great ad agencies and promotion firms out there, but nobody can market your business like you can. If a tight budget forces you to be a do-it-yourself marketer, feel confident that you're in good hands.
No matter how powerful or smart a marketing plan is, it must be personalized to four things: your business, your style, your budget, and your time. What works fine for one business may be all wrong for another. This week I talked to a guy who asked if door-to-door sales is a good way to spread the word.
"I LOVE to talk with people," he said.
That is an effective and low-cost way to market, but most of us probably wouldn't make it our first choice. In the same way, some people love to sell on the telephone. I'd much rather sell via email.
If your time is limited, choose marketing strategies that can be set in motion and left alone. Find a good print publication or email newsletter, set up a renewing monthly ad deal, then let it do its job for a year or more.
While you're at it, consider other ways to increase business. One good method is to write up your own "how to know when you need" sheet. It's a page that lists several problems you can solve. Tell the reader how to recognize the problem, then how to solve it using your product or service.
For example, I was at a tire store the other day. Next to the coffee pot, they had a poster listing all the signs of tire trouble: "Do your tires rumble and your steering wheel shake?" Of course, the problems could be solved with balancing, alignments and new tires--all sold by the store.
Make a list of the top four problems you solve. What are the symptoms these problems show? While they may be super simple to you, customers may not know the symptoms. Describe what they look like, feel like, or smell like. Then present the possible solution, but don't force a solution on people.
A simple suggestion can be very effective. For example, use "The problem could be..." to offer possibilities to readers. The gentle approach is often best.
Get Kevin Nunley's 39 QUICK TIPS TO PROMOTE YOUR BUSINESS by sending $1 plus SASE to:
Kevin Nunley 9699S 2810W S. Jordan UT 84095
You may also contact Kevin by phone at (801) 328-9006 or via email:
DrNunley@aol.com
Visit Kevin's website:http://www.DrNunley.com
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