ADVERTISING THAT WORKS

Here Are Some Great Ideas for Improving Results in Your Advertising Copy.

By Kevin Nunley

The most difficult part of advertising is often just coming up with the idea. Even the most successful writers can get stuck at times. Here are some ways to produce advertising ideas that SELL:

First of all, it's important to get the facts. You need to know specific facts about the product as well as facts about the audience you want to target. Get all the information you can. Read magazines, flyers, newsletters, and even junk mail. Also, talk with people. Go to classes and seminars or attend meetings. You can never tell where good ideas will come from.

Try using a checklist. When you're stuck for an idea, a checklist can help you come up with different possibilities or strategies. You could make a checklist for headlines, or a checklist for why people buy products. This will help you get headed in the right direction.

Get feedback. The way you see your ideas may be completely different than the way others see them. Show your rough ideas to others.

When dealing with classified ads, some people have trouble developing the perfect classified approach. So how do you write classified ads that sell?

You definitely want your ad to stand out from all the others. But it's important not to leave out the information that really sells. Make sure you're thorough. Readers want to know all of the important facts about your product or service. If you don't include that information, they might pass right by your ad.

Don't use abbreviations unless it's necessary. An abbreviation you use might be perfectly clear to you, but someone else might have no idea what it means. In addition, be honest in your ad. Some people exaggerate in their classified ads because they feel they get more of a response. But, what happens when a buyer finds out that they have been misled? They definitely won't appreciate it and will take their business elsewhere.

Clearly state your price. The price of an item is probably one of the most important factors to classified ad readers. Ads that show the price are the ones that get results. 

Read Kevin Nunley's FREE "10,000 Ideas to Market Your Business" at his website: www.DrNunley.com

You can also view his popular promotion deals. You may call Kevin at (801) 328-9006 or email him: kevin@drnunley.com

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