Email Newsletters Have Become a Popular and Effective Way to Promote a Business. Here's How to Make Yours a Great One.
By Kevin Nunley
Are you using email to promote your business? If not, consider offering a free email newsletter. Email newsletters are cheap and easy to produce and they REALLY build business.
Here are four ways to make sure your email newsletter is a business-building hit:
1. Try to include information that has a limited life-span. People need to read it NOW and not put it off until later. Include tips on limited opportunities, temporary events, and short-term sales.2. By the same token, your Newsletter should include information people want to keep for a long time. One professional was surprised to learn many organizations had saved ALL her newsletter issues going back for years. Many have them printed and bound for later reference.
3. Make your newsletter fun. Make it human. Include something about yourself, your life, your business, and why you do what you do. People love reading about people and how they live their lives.
4. Finally, don't be stingy with your free information. If you know something your readers would appreciate, share it free of charge.
A regular email newsletter keeps you and your business front and center in readers' minds. And that's just where you want to be.
Read Kevin Nunley's FREE "10,000 Ideas to Market Your Business" at DrNunley.com
See his popular promotion deals. You can also reach Kevin by calling (801) 328-9006 or by emailing: kevin@drnunley.com
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