What Makes Customers Buy From You? In Large Part, it Has to Do With How They Feel.
By Kevin Nunley
How a customer feels with you is a big part of whether they will buy or not. Most people avoid hiring someone they are uncomfortable with. Sometimes clashes in personality are unavoidable. But in most cases, there are things you can do to create good chemistry between yourself and a client.
Obviously, it is important to try and be friendly and courteous to your customers. It's really quite simple. Smile and look them in the eye. If you're respectful to your customers and help them feel cared about, you will often see the same reaction in return.
Show an interest in what your customer is interested in. If I find some aspect of their project particularly exciting or interesting, I try to show that excitement. At the very least, you'll give the customer some encouragement--something most of us could use.
Make sure that you listen. No matter how smart, right, or good you are, sometimes it's best to just be quiet. If you talk too much, you may come across as overconfident and possibly arrogant.
Before people buy from you, they consider a couple of things. The first thing a pospect looks at is YOU. As you're trying to sell them your product or service, a customer is deciding whether they like you or if they will even listen to you. Remember, it has been said that people make a decision about you in less then seven seconds.
Be sure you speak slowly. If you speak too quickly you will give the impression that you are unsure of yourself or nervous. Also remember to maintain eye contact. This will help assure the prospect that you are confident and are paying attention to them.
In addition, make sure that you talk about THEM, THEIR company and THEIR goals. Ask questions, listen, and don't interrupt. People don't listen as closely when you talk about yourself.
Get to the point quickly. People are in a big hurry these days. Don't take more of their time than you have to. It's a good idea to ask them if it's a convenient time to speak. They will appreciate the fact that their needs are being considered.
Read Kevin Nunley's FREE "10,000 Ideas to Market Your Business" at
www.DrNunley.com
While you're at the website, check out his popular promotion deals. You may also reach him by calling (801) 328-9006 or via email:
kevin@drnunley.com
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