12 REASONS TO MARKET WITH POSTCARDS
Not Using Postcards? You May be Missing the Boat.
c2008 by Bob Leduc
If your marketing activity doesn't include postcards, you're overlooking a highly-effective and very low-cost sales tool. Here are twelve of the many reasons postcards should be part of your marketing program.
1. Postcards Work for Any Business--Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce website traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers...and just about any other type of sales activity a business wants.2. Designing Postcards is Simple and Uncomplicated--Designing an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 X 6 card and sending it to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from a friend.
3. Printing Postcards is Easy and Inexpensive--You can print postcards with your own computer for about one or two cents each...or have them printed professionally for about four to eight cents each.
4. There's a Special Low Postage Rate for Postcards--You can send any quantity of postcards by First Class Mail in the U.S. for 27 cents, the current postcard rate. The only requirement is that your postcards must be at least 3 1/2 X 5 inches but no larger than 4 1/4 X 6 inches.
5. Postcards Nearly Always Get Read--Because postcards are delivered "ready to read," almost everybody will read them--even people who usually throw out other types of direct mail without opening them.
6. Postcards Produce Fast Results--Because postcards are simple and easy to use, they produce results fast. You can mail postcards within a few days of deciding to use them...and you'll start getting sales activity two or three days later.
7. Postcards are Effective for Generating Website Traffic--One of the most effective postcard formats simply lists a few benefits of a product or service on the card and shows the readers where they can get more information. This makes them ideal for generating traffic to a website.
8. Postcards Multiply Themselves--Postcards are like small billboards...and they are easy to handle. They often get saved by recipients or passed on to others, providing additional exposure to your advertising message.
9. Markets Can be Precisely Targeted with Postcards--You can accurately target your best markets by sending postcards only to mailing lists of prospects likely to be interested in what you're offering...and who also have a history of acting on offers that interest them.
10. Postcard Marketing Results are Easy to Measure--Postcards normally generate more than 90 percent of their total response within seven to 10 days. This enables you to quickly and accurately evaluate the results of a postcard campaign.
11. Postcards Put You in Control of Your Sales Activity--You can quickly boost (or reduce) your sales activity anytime you want by simply regulating the number of postcards you mail and how often you mail them.
12. Postcards Conceal Your Marketing from Competitors--Most advertising uses mass media where your competitors hear or see what you're doing...and copy it. Postcard marketing is personal. Only you and your prospects are aware of what you're doing.
Postcards may be one of the best-kept secrets of modern marketing. They're highly effective, very low-cost, simple to use...and they work for any business. If you don't use them, you're overlooking a profitable marketing tool.
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a totally new edition of his best-selling manual, HOW TO BUILD YOUR SMALL BUSINESS FAST WITH SIMPLE POSTCARDS and several other publications to help small businesses grow and prosper.
For more information, contact Bob at:
Bob Leduc 7575 Rome Blvd. Las Vegas, NV 89131 Email: BobLeduc@SierraNV.net Phone: (702) 658-1707 after 10 AM Pacific Time Website: http://BobLeduc.com
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