Postcards Offer a Simple Path to Increasing Sales and They Have Several Unique Advantages Over Other Advertising Methods.
c2004 by Bob Leduc
Here's a simple way you can generate lots of sales leads or traffic to your website. Use postcards. They're highly-effective and very low-cost. Plus...postcards provide the following six unique advantages over most other types of advertising.
1. MAXIMUM EXPOSURE FOR YOUR SALES MESSAGE
Postcards are delivered "ready to read." Even people who usually ignore other advertising will find it hard to avoid looking at your message when it's on a postcard...especially if you keep it brief.
With other types of advertising, you often lose prospects who would have been interested in your offer...but they never saw it.
2. SIMPLE AND LOW-COST
Postcards are simple to produce and very low cost. You can print 4 x 6-inch postcards on your own computer for less than two cents each. Or you can reduce the cost down to about one cent each if you print four at a time on 8 1/2 x 11 sheets of card stock and cut the sheets into quarters.
Even postcards printed by a commercial printer aren't expensive--usually about four cents to eight cents each.
The postage for mailing postcards is low, too. In the U.S., you can send postcards by First Class Mail for only 23 cents. This reduced postage rate applies to postcards that are at least 3 1/2 x 5 inches, but not over 4 1/4 x 6 inches.
3. GET IMMEDIATE RESULTS
Because postcards are simple and easy to use, they produce results quickly. Often your postcards can be mailed within a week from the time you decide to use them. You will start getting replies two or three days later.
4. GAIN CONTROL OF YOUR SALES ACTIVITY
Postcards put you in control of your sales activity. You can avoid getting too many or too few responses during any time period by regulating how many postcards you mail and how often you mail them.
That means you can quickly boost your sales activity anytime it slows down. And you can avoid losing customers you can't handle immediately because you got flooded with too much activity at one time.
5. NO WASTED ADVERTISING EXPENSE
Postcards enable you to spend your entire advertising budget on your best prospects. You don't have to pay for advertising to a large audience in order to reach a few good prospects.
With a little advance planning you can make sure your postcards only go to prospects likely to be interested in what you offer...and who also have a prior history of acting on offers that interest them.
For example, analyze your customers ad make a list of the characteristics they share. Then call several national mailing list brokers and tell them what you're looking for. You'll be surprised at how specific some mailing lists are today.
6. YOU CAN EVALUATE RESULTS QUICKLY
Postcards normally generate 90 percent or more of their total number of replies within seven to 10 days. This enables you to quickly and accurately evaluate the results of postcard advertising. You'll know in about a week if you can confidently send more of the same postcards...or if you need to make some changes.
Don't overlook postcards when you want to generate sales leads...or website traffic. They're highly effective, very low-cost...and they provide these six unique advantages you can't get with most other types of advertising.
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a totally new edition of his best selling manual, HOW TO BUILD YOUR SMALL BUSINESS FAST WITH SIMPLE POSTCARDS and several other publications to help small business grow and prosper. For more information, contact Bob at:
Bob Leduc 7575 Rome Blvd Las Vegas, NV 89131 Email: BobLeduc@SierraNV.net Phone: (702) 658-1707 after 10 AM Pacific Time Website: http://BobLeduc.com
Previous Index
Idea Help
Next
