WHY ARE EMAIL REPLIES SO SLOW?
Slow Email Responses Can Often Make You Wonder if Anyone Really Cares About Your Business. And That Can be a Clue for Handling YOUR Email.
By Acey Gaspard
Have you ever wondered why it takes so long to get an answer to an email? Don't people and companies care about my business?
I asked myself, is it because I'm accessing information from around the world? Or is it the process of splitting and reassembling the data that is creating an overload? So I tested the system by sending an email to myself--click, click and send. Gee, it came right back to me.
It's not the system that is slow. It's the people who are doing the replying. It's not uncommon to get a reply two or three weeks after sending an email request. What does that tell you about the person or the company? Would you want to work with a company that doesn't seem to care?
Email is one of the greatest benefits of the Internet. Either reply to inquiries in a timely manner or remove your email address from your Web site, business cards, and the company letterhead. All of these will create the same result: you will lose a customer.
In today's fast-paced world, we expect things to work quickly. Why does it take so long for some people to answer emails? Professionalism is emphasized by prompt and accurate replies to email correspondence. On the average, it takes only a minute or two to hit the reply key and write a response. If you have thirty emails in the inbox, it would only take a little over an hour to answer all of them.
WHAT WILL BE ACCOMPLISHED BY ANSWERING EMAIL PROMPTLY?
* It will get you into the habit of keeping your business relations current and active.* Many email requests are similar. If you track the requests of your customers, you'll gain a clearer picture of your customer base. And you'll know where to target your effort.
* By using an automatic "signature" file at the end of your outgoing emails, you'll be able to target advertising automatically in all your outgoing email.
I CAN HEAR YOUR OBJECTIONS
"But," you might say, "I don't have the time each day to read and answer a bunch of emails." All I can say is , if you want to make money, you will make the time to answer those. And if you want to keep the customer, make the reply within 48 hours.
TIP TO MAXIMIZE EFFICIENCY
* Use An Auto Responder--This is an automatic program that will send out a response as soon as the email is received. It may be a simple message informing the sender that their request has been received.
* Prepare Templates of Frequently Asked Questions--By tracking the types of requests you will find that many customer questions are similar. By putting together a list of these requests, the template will enable an accurate and quick response. Plus, it will cut the response time to a few seconds.* Categorize the Emails--Set up individual email addresses to organize the requests. You can create a different email address for each department. For example:
info@yourbusiness.com support@yourbusiness.com billing@yourbusiness.com affiliates@yourbusiness.com* Setup the Email Accounts to Automatically Sort--Then place each account into a separate folder. This will keep the correspondence organized and will help you stay focused in each department.
The invention of the Internet and email is a blessing to mankind. Use it to increase your business, make more money, and keep the business relations active.
Get the latest book by author Acey Gaspard--A TOUCH OF BUSINESS--THE E-BOOK. Learn the business mentality to stay ahead of the curve in business. Learn new ideas to apply to your everyday strategy and be a success in business. Sign up and get the book FREE at:
www.atouchofbusiness.com/apl/ Your may contact Acey at: A TOUCH OF BUSINESS 4 Coronation Avenue #1200 Leamington, Ontario, Canada N8H 2L1 acey@atouchofbusiness.com|
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