When Creating Your Marketing Approach, 
It's Important to Focus on Customer Benefits.

In Oregon, O.P.B. stands for our "people supported" cable network, Oregon Public Broadcasting. But in mailorder, O.P.B. stands for "Other People's Benefit."

Whenever I'm designing a new ad, I ask myself, "How do I stress other people's benefit?" When I come up with a new product, my main concern is to try to put Other People's Benefit right up front.

Generally speaking, my closest neighbors don't really care about what will benefit ME. They're usually most often concerned with themselves and how something will benefit THEM.

So to get THEIR attention, to make an impression on them and to obtain their interest, I ALSO need to focus that way, by clearly understanding their needs and outlining WHAT WILL BENEFIT THEM.

Example: I want to get my new flyer into the hands of new people, but they don't care about my flyer! They don't even want to look at my flyer! So what do I do?

I need to involve THEM in the benefits of reading my flyers. I need to show others how THEY might become wealthier, by responding to my new flyer. In that way, the message is more personal to them.

Always try to figure out how YOUR program, or how YOUR ad can emphasize Other People's Benefit. 

Gary Christensen is a Freelance Writer and Self-Published Author of eight books and more than 100+ Original Articles, like this one. Gary's latest, HOW TO USE THE WORD "FREE" IN EVERY AD YOU WRITE, is completely Free for the asking from Gary, via email:

Garch7@peak.org

You can also get that report and many others by purchasing Gary's 88 SHORT CUTS TO MAILORDER PROFITS for only $15. Write to:

Gary Christensen
946 NW Circle Blvd.
Box 200
Corvallis, OR 97330

      

         

            Previous
         
         

            
Index
         
         

            
         
         

            
Idea Help
         
         

            Next