Recognize This Line From a Star Trek Film? If So, You May be Wondering What This Has to Do With Business and Success. Read on.
By Gary Christensen
Star Trek fans (affectionately known as "Trekers") might recognize the title of this article, taken from a line in the Star Trek feature film, "The Search for Spock" wherein the entire crew determines to "risk their lives and careers" to do whatever it takes to find their lost crew member, Mr. Spock. They do "questionable" things. They ignore the commands of their superiors. They endanger the lives of others, all to find Mr. Spock, because "the needs of the One outweigh the needs of the Many."
It seems in the future "The Needs of the One" will be a primary consideration. On a recent episode of the TV series, Voyager, the entire ship fights to save a fellow crew member, "Seven-of-Nine" (that's her name!)...a rescued member of their fiercest enemy, The Borg.
But what about real life? The Salvation Army, otherwise known as "The Bell Ringers" during the Christmas season, was started by William Booth, who's credited with preaching the shortest sermon on record. When he was given the opportunity to send "a word or two" by telegraph to his many followers, Booth thought a moment, wrote down a single word and the meaning was understood. That one word spoke volumes. The word he sent was simply, "Others."
Do you want to make a difference in the lives of others? Many MLM companies speak of the Benefit of their products and how Others can benefit from their use. The campaigns always focus on how their plan will benefit OTHER marketers the most. Do you want to succeed? "Help others to succeed...and YOU will succeed in the process.
Maybe the future is here now. These articles I write are meant to help others. If you scratch the back of someone as he scratches the back of the person in front of him, while she is scratching the back of another and on and on and on...everyone gets his or her back scratched. If everyone just works on scratching their OWN back, others are ignored because each of us is only focusing on our own needs and not on the needs of others. After all, either you are helping yourself...or you're helping others.
Our customers have needs. Are THEIR needs more important than YOUR OWN needs? Do you close up shop to take your lunch, while your customers are standing outside in the rain, waiting for you to open again? Are we more important than our customers?
One of the nicest thing about the Internet is that it allows me to help others at little or no cost:
1. I give advice and assistance without cost. I offer free advice, free guidance, free consultation, at any time, to anyone who sends me an email. I keep all my "resources" in one file, in one message. If someone wants to know where a certain site is, I send them my Resource File. If someone wants to know how to contact another person on the Internet, I send them my Resource File.
2. I give Free Listings to Writers and Publishers. My site lists the email addresses of various Writers and Publishers. Anyone who needs to contact one of them, can visit my site to get their address. I don't charge for listings, nor for any of the info at my site.
3. My newsletters are free for the asking. There is no subscription fee charged to my subscribers. When I put out a new issue, I email it free to everyone on my list. If someone doesn't want it any longer, I take them off my list.
4. My 18 Free Reports are available to anyone who wants them. Of my 100+ reports (which I sell for $1 each or the entire file for $28), I offer about 18 of them FREE. I place ads and offer one report free in each ad. When requests come in, I send each person that one free report. And since I do want to make sales, I send each person a list of my full 100, in case they want to buy all of them. But 18 of my reports are offered free for the asking. I can do this on the Internet because to be online only costs me $24.95 a month. For that one fee, I have unlimited access. I can spend 24 hours a day online and it still only costs me $24.95 a month. I can send 100,000 email messages per month and I still pay only that one small fee.
I am NOT living completely for others. I still take care of my own needs. But, my focus is on helping to meet the needs of others. I am determined that my customers will be satisfied. Their needs will be met and I believe as I do that, my own needs will be met in the process.
Gary Christensen is a freelance writer and author of more than 100 original reports like this one. Gary's latest report, HOW TO TRIPLE YOUR RESPONSE RATE is FREE from Garch6@aol.com
You may also receive the report by writing to:
Gary Christensen P.O. Box 2411 Corvallis, OR 97339
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http://www.webmasters-pub.com/articles/gary_c/
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