What Makes an Ad "Active?" A Continuous Track Record of Generating Good Customer Response.
By Gary Christensen
Ads need to be Active. Ads that don't generate any responses are NOT Active. If you place ads and don't keep track of which ads are pulling responses and which aren't, then you won't be able to identify your "active" ads.
I call this the "Four-A Ad Check" and hopefully this will help you to "WRITE better ads, and to help you CHECK your current ads against this information.
Are your ads "Attention Getters?" Ads need to contain words which will grab the reader's attention. As you read the ads of others, which ads grab YOUR attention and make YOU want to read more? Maybe you should try to use THOSE words in your own ads.
Are your ads "Appealing?" Do your ads create desire or interest? Are you pointing out a "strong benefit or need" for everyone who buys your product? If you word your ad in such a way as to point out a NEED, and then show that YOUR PRODUCT will need that need, you're almost there, to making a sale.
Are your ads "Attractive?" By this I mean are your ads "delightful" to see and to read? The type needs to be easy to read and with an attractive border, or other art work in your ad. That makes the ad attractive to the eye, and may help the brain to be attracted to your ad, as well.
And is your ad "Action-Demanding?" Do you ask for readers to respond, to write, to call, or to email you? If I don't get any responses, I don't feel my ad has "done its job." I want people to read my ads, and to be interested enough to at least find out more details, by writing to me for more information. Most of the time, that's all your ads should do...just get the reader to respond.
Don't make the mistake of expecting that a small, 30-word ad will contain sufficient information, or create the necessary desire or interest in someone to make them send you their money.
Write lots of ads--while you are watching T.V., while you are relaxing, etc. You'll get better and better, the more you practice writing the ads. You need to place some of those ads and track the responses. Ads that don't produce, should be discarded. Ads that pull responses should be placed again and again.
Gary Christensen has written and self-published eight books and over 100+ Original Articles like this one. Gary's "10 Most Responsive U.S. States" article is yours FREE via email from: garch7@peak.org
Or you may purchase Gary's Articles within his "Short Cuts to Mailorder Profits" for only $15.95 at:
Gary Christensen 2601 NE Jack London St #138 Corvallis, OR 97330
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