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COPYWRITING SECRETS BEHIND 
THE DA VINCI CODE AND LOST

Here's How Bestselling Books and Popular TV Shows Can Help You Sell.

By Scott Bywater

I spent a few hours over the weekend watching the TV series, LOST. And man, oh man...do I love the script writing on that show.

Why?

Because it has me constantly wanting to know what's coming next. It goes from scene to scene...leaving you on "cliff hanger" after "cliff hanger."

It's similar, really, to the way Dan Brown, the author of the Da Vinci code and three other bestsellers (Deception Point, Angels and Demons, and Digital Fortress) writes.

He goes from chapter to chapter. At the end of Chapter Three, he'll leave you wanting to know what's going to happen next. Then he'll "shift gears" and move on to another aspect of the story in Chapter Four. At the end of Chapter Four, you're not only interested in what's happening next for Chapter Three, but you're also interested in what's next in Chapter Four. In short, he's got you on the line--you're caught--hook, line, and sinker.

So how can you use this little secret when writing ads and sales letters?

Here's an example:

Top business people know it's not enough to be exceptionally good at what they do. They know they must also get their name in front of their customers. Let's be honest. What good is it to have the best "mousetrap" if nobody ever hears about it?

But don't worry. There's now a new way for a business person to get exposure...for pennies on the dollar. And you'll learn about it in a few minutes. But first, here's something else you should be aware of...

Notice how the little piece of copy above made a HUGE promise...and then moved onto another subject, leaving you holding on...reading every word of the letter...waiting anxiously to learn the secret "in a few minutes."

Here's another example:

It's a strange situation, isn't it? There are people all over the country who want the exact product you're trying to sell...and...there's no cost effective way of getting your message across to them.

There is now a solution to this problem. But first...let's talk about what you, as a business person, should never even think about doing...

You'll notice here that we've promised a solution to the problem. And then digressed to another thing we want to talk about within the sales letter.

Interesting stuff, isn't it? It's simple psychology. Try telling your husband, wife or partner that you have a secret...but he/she will have to wait until the end of the week before you reveal it.

Odds are they'll be desperate to know...and curious about what they'll discover. And it will work for your clients and customers, as well.

Scott Bywater is a professional direct response copywriter who makes it simple for you to get more customers. To learn how and get hold of his special report, 7 WAYS TO INCREASE YOUR TURNOVER IN 60 DAYS, visit his website:

http://www.copywritingthatsells.com.au

You may also email him at: sbywater@copywritingthatsells.com.au

      

         

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