CREATIVE STRATEGIES FOR THE NEW MILLENNIUM
Want to Start an E-Business in 2000? Here Are a Few Tips to Point You in the Right Direction.
By Collin Almeida
If your goal is to start an e-business or grow an existing one in the new millennium, let me be the first to congratulate you. There was a time when prudent minds thought the Internet was mostly hype. But no more.
Some e-businesses are now valued at more than entire industries. E-commerce sites churned more than $7 billion dollars in just weeks as we entered the new century. And although Dell, Amazon.com and Yahoo are the ones making the headlines, many relatively small home-based operations are earning six figures or more online each year.
Here are five vitally important things you MUST do t succeed in your own Internet business:
PROMOTE CONSISTENTLY AND RELENTLESSLY
The Internet is a level playing field. You have good chances of succeeding if you do certain things right. You must promote consistently and relentlessly. Lay out your daily promotion plan including free ads on top sites like Yahoo and AOL, low-cost ads in e-zines, participation in online discussion and newsgroups, establishing your expertise through your own articles in e-zines and press releases. Offline promotion through card decks and classified ads in the print media are also important means of driving traffic to your website. I'm often haunted by P.T. Barnum's stark reminder, "Without promotion, something terrible happens--NOTHING!"
POSITION YOURSELF TO BE A MARKET LEADER
Are you content to follow the herd? Step outside of your comfort zone and dare to lead rather than follow. Set yourself apart from the competition by developing your own USP (Unique Selling Position), sometimes also referred to as ESA (Essential Selling Advantage). What is your USP? It doesn't really matter "what" your USP is as much as it matters that you have one. Prospective customers MUST have a good reason to do business with you, over your competition. It could be your superior customer service, your lifetime refund policy, best prices or the outstanding quality of your products. You have absolutely no reason to worry about the competition once your customers "experience" your USP. In fact, you can use your USP to ruthlessly eliminate your competitors.
KEEP YOUR EYES PEELED FOR NEW OPPORTUNITY
Many of the people making big money online got started with a new technology or business model. They worked on the cutting-edge to establish themselves. Stay ahead of the pack by adopting cutting edge tools and techniques that enhance the quality of your service and the speed with which it is delivered. At the very least, free up more time for yourself by putting your business on auto-pilot.
Forge strategic alliances, joint venture with more like-minded businesses and strive to build a successful affiliate network that could result in mega-profits without any extra effort or expense on your part.
PYRAMID YOUR PROFITS INTO MULTIPLE INCOME STREAMS
A sure-fire strategy to creating multiple streams of income is to invest a small percentage of each sale into more advertising. This very quickly will have a snowballing effect. As your advertising grows, so will your business and profits. Diversify. You may never become a household name, but, in time, you can establish a presence nationally and maybe even internationally. It's now easier than ever before to go global.
DON'T CREATE MEDIOCRITY WHEN YOU CAN COPY GENIUS
Why try to reinvent the wheel when you can easily model your business after one that already has a successful track record? I will leave you with these words from Anthony Robbins' best-selling book, UNLIMITED POWER.
"If you want to achieve success, all you need to do is find a way to model those who have already succeeded. That is, find out what actions they took to produce the results you desire. All you have to do is take a proven system and duplicate it or maybe even improve upon it. People who do this are virtually guaranteed success."
Collin Almeida runs several marketing websites.
http://www.reprint-rights.com-provides royalty-free rights to a wide range of useful info-products.
http://www.internetpowertools.com-provides internet marketing know-how. He's also publisher of the AudioWealth Newsletter and CyberSmart e-zine. Download his revolutionary new software, "Starting a Home-Based Mail Order Business" FREE from http://www.opportunitymarketplace.com/mo.htm. You'll be walked through step-by-step through every aspect of starting your own business from home.
You may call Almeida at 1-800-998-3189. His FAX number is 1-541-744-5542.
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